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Blog post by Annette Pike · 14 July 2017

The Importance of Video Subtitles

A high quality audio transcription service can help you accomplish a lot in terms of marketing if you feature videos on your website or in your campaigns.

Video content on your website and in your campaigns is obviously a great idea in terms of marketing and boosting online engagement. The inclusion of video on a landing page increases conversions by 80 percent, a 2016 Hubspot report suggests. In addition, after watching a video, 64 percent of people are more likely to make an online purchase.

Having video is great but there’s one more thing you can do to increase the effectiveness of your campaign. An audio transcription accompanying your clips can help you accomplish a number of goals; improving the positioning of your content and maximising its reach.

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